To Be Discussed

Thoughts, ideas, learnings, notes, and questions about what we do at TBD, the practice of Futures, how Design-led Strategy works, and more.


Lucy Ziegler Lucy Ziegler

The Collective Futures

We aspire to facilitate a shift in leaders across industries to be more daring with their goals and more responsible with their environmental and societal duties, so that we are more able to collectively create a better future together, for all of us.

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Lucy Ziegler Lucy Ziegler

Why Dystopia is Precious

Opportunities belong to those who dare to stare adversity in the eye and remain creative and strategic despite the difficulties.

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