To Be Discussed
Thoughts, ideas, learnings, notes, and questions about what we do at TBD, the practice of Futures, how Design-led Strategy works, and more.
Design, Strategy, Futures, and What Really Matters
It matters not what you call it, as long as the human centricity and creativity, and now the super-charged future-forwardness, are leveraged to your advantages, you will see positive business impact.
The Magic of Storytelling
Future scenarios are based on the data and insights from the research phase, where we take rigorous steps to scan, collect, analyze, and prioritize information to inform the scenario building. They effectively help the audience create solutions that are both innovative and practical.
The Collective Futures
We aspire to facilitate a shift in leaders across industries to be more daring with their goals and more responsible with their environmental and societal duties, so that we are more able to collectively create a better future together, for all of us.
Creative Rigor: The TBD Futures Process
It’s a marriage of two disciplines that already share the foundational love for research, ambiguity, and actionability. They supercharge each other by leveraging and amplifying their strengths.
Why Dystopia is Precious
Opportunities belong to those who dare to stare adversity in the eye and remain creative and strategic despite the difficulties.
Why The Futures
To be future-prepared means business according to research. It takes both defensive and offensive moves to thrive in this crazy world. And there are 2 types of leaders that are ready Futures thinking.
Our Mental Time Machine
An innate ability that propelled human advancement, and the most important thing I learned as a futurist consultant.