To Be Discussed

Thoughts, ideas, learnings, notes, and questions about what we do at TBD, the practice of Futures, how Design-led Strategy works, and more.


Lucy Ziegler Lucy Ziegler

The Magic of Storytelling

Future scenarios are based on the data and insights from the research phase, where we take rigorous steps to scan, collect, analyze, and prioritize information to inform the scenario building. They effectively help the audience create solutions that are both innovative and practical.

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Lucy Ziegler Lucy Ziegler

The Collective Futures

We aspire to facilitate a shift in leaders across industries to be more daring with their goals and more responsible with their environmental and societal duties, so that we are more able to collectively create a better future together, for all of us.

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Lucy Ziegler Lucy Ziegler

Creative Rigor: The TBD Futures Process

It’s a marriage of two disciplines that already share the foundational love for research, ambiguity, and actionability. They supercharge each other by leveraging and amplifying their strengths.

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Lucy Ziegler Lucy Ziegler

Why Dystopia is Precious

Opportunities belong to those who dare to stare adversity in the eye and remain creative and strategic despite the difficulties.

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Lucy Ziegler Lucy Ziegler

Why The Futures

To be future-prepared means business according to research. It takes both defensive and offensive moves to thrive in this crazy world. And there are 2 types of leaders that are ready Futures thinking.

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Lucy Ziegler Lucy Ziegler

Our Mental Time Machine

An innate ability that propelled human advancement, and the most important thing I learned as a futurist consultant.

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